Best Shopping Destinations

Buy a hat form London, a dress in Paris, a suit in Milan. For fashion, elegant and trendy, visit Milan and Paris, and for smart, cheap shopping, visit Lisbon and Istanbul. These are the best shopping destinations in Europe.

Shopping district in London

London, United Kingdom

London is the most visited city in the world and one of the best shopping destinations in Europe. Visit Oxford Street, the heart of London shopping, Regent Street and Bond Street with the very best in designer clothes. Shop at Carnaby Street the birthplace of fashion and Westfield Stratford and Primrose Hill for concept stores to world firsts. 

For vintage, hippie goods and alternative clothing visit Camden Market and Covent Garden Markets. Some of London’s popular department stores are the Harrods, Selfridges, Harvey Nichols, Liberty and Fortnum & Mason.

Check also: 7 Top Notch Places for Shopping in London


Sales with prices way down during Christmas and from mid -June till mid-July.

The Galeria Vittorio Emanuele in Milan

Milan, Italy

Milan is the city for the ultimate fashion-buyers! As one of the world’s fashion capitals, Milan is home to top-notch designer stores, boutiques and outlets. For the best haute couture, with famous names including Armani, Prada, Versace, Roberto Cavalli, head to the fashionable streets of Via Montenapoleone, Via della Spiga, Via Manzoni, or Via Sant’Andrea (known as Quadrilatero d’Oro).

For some of Italy’s best local designer-boutiques go to the Brera district. Milan is one of the best shopping destinations not only in Europe, but worldwide.

Check also: The Top 7 Places to Shop in Milan


If you love getting great deals on the hottest trends, plan to be in Milan in either January or July to take advantage of the saldi (seasonal sales).

The Luis Vuitton shop in Paris

Paris, France

Paris is the top holiday destination for shopping in Europe and also the capital of Haute Couture, the global centre of all things style-related. Shopping alone attracts millions of visitors each year, one of the best shopping destinations worldwide. Visit the famous Avenue des Champs Elysées for chic shopping and the Avenue Montaigne with famous designers shops, such as Yves Saint Laurent and Gucci.

Stopover at Rue de Passy and Rue de Rennes for tonnes of clothes, shoes and accessories shops, along with Boulevard Haussmann with Printemps and Galeries Lafayettes department stores. Paris is among the best shopping destinations in the world.

Check also: The 8 Best Places to Shop in Paris


Winter: From 7 January to 17 February – Summer: From 24 June to 4 August

horse carriage outside swarovski shop in Vienna

Vienna, Austria

From luxury boutiques to small independent stores, Vienna is fulfilling every fashionistas dream. For those looking to spend big, Graben, Kohlmarkt and Kärnterstraße, are located within the city centre near St. Stephans cathedrale.

You will find lots of high style boutiques and haute couture shops. Mariahilferstrasse is one of the main shopping streets with major commercial brands and many cafes and restaurants. Right next to Mariahilferstrasse starts Neubaugasse, packed with small boutiques by local designers or foreign underground labels. Vienna is one of the best shopping destinations in Europe.


Winter sales start the week after Christmas and last usually to the end of January and summer sales from the second week of July to the end of August.

Amsterdam, Netherlands

With everything from multi-store department stores and exclusive boutiques to antiques and contemporary Dutch design, Amsterdam inspires even the most discerning shopper. In Amsterdam’s city centre you will find the two main shopping streets, Kalverstraat and Leidsestraat, with exclusive shops like Paul Warmer, Filippa K, Shoebaloo and outlets like H&M, Zara, Esprit and Pull & Bear.

The P.C. Hooftstraat is Amsterdam’s most exclusive shopping street, featuring high-end brands like Chanel, Louis Vuitton, DKNY and Mulberry. Famous Dutch designers like lingerie guru Marlies Dekkers, have shops on the Cornelis Schuytstraat. For art galleries, jewelers, boutiques and vintage stores, head to De Negen Straatjes, located in the heart of the city’s historic canal district. The best known department stores are situated near Dam Square: De Bijenkorf offers a broad selection of high-end brands and Magna Plaza accommodates lots of trendy shops. With such a wide range of shops Amsterdam is a great shopping destination.


January and July are the biggest sale months in Amsterdam.

Madrid's Islazul shopping mall

Madrid, Spain

Like any modern metropolis, Madrid is well known to be one of Iberia’s best shopping destination. For smart international boutiques such as Chanel, Gucci, Prada and Dolce&Gabbana, trawl the streets in the Salamanca district. Most shops at Barrio de Salamanca, are situated in Serrano street and Ortega y Gasset.

Some of Spain’s best new fashion designers, like Lemoniez, Ailanto and Juanjo Oliva are found in Las Salesas Area. Chueca and Malasaña districts, along with Calle Augusto figueroa, have a high concentration of outlet shoe shops, fashionable brands, interior design shops, bookshops and vintage shops. For more avant-garde tastes, areas such as Chueca, Fuencarral and the Rastro Flea Market are excellent choices. Madrid is one of Europe’s top shopping destinations.


Winter sales run from the second week of January to the end of February, and the summer sales from 1 July to the end of August.

shopping mall in Berlin

Berlin, Germany

The German capital is a shopping paradise. There is everything here, from exclusive and upmarket to cheap and cheerful. The city’s main shopping drag is Kurfürstendamm (known as Ku’Damm) and its Tauentzienstrasse extension, which offers a dizzying mix of exclusive shops, the enormous KaDeWe department store, and shopping centres like Europa-Center or Neues Kanzler Eck.

Side streets like Bleibtreustrasse and Fasanenstrasse, meanwhile, provide chic boutiques, many of which carry signature styles you’ll find nowhere else. In Mitte, there is the Galeries Lafayette for those who prefer large department store shopping with end-end merchandise. Berlin has emerged as one of Europe’s top shopping destinations.


There is no official sales season in Berlin, but typically you will find winter sales during the first week of February and towards the end of July. Sales in the Summer start during the last week of July and last until the first week of August.

Athens, Greece

When in Athens do the thing that everybody does best – Go shopping. Downtown Athens is a shoppers paradise. Besides the areas of the Plaka and Monastiraki, which are well known for their large variety of arts and crafts, all of central Athens is a shopper’s Mecca. The main shopping streets are Ermou, Eolou and Agiou Markou, where you can find incredible bargains in clothes, fabrics, yarn and shoes.

There are also plenty of cafes to catch your breath, after a period of furious shopping. For designer shopping head to Kolonaki street. Skoufa, Patriarchou Ioakeim, and Tsakalof are streets lined with boutiques full of designer products of top quality and high aesthetics.


In August-September and January-February everything is on sale. You can literally go to Greece and replace your wardrobe and the money you save will pay for your ticket.

Istinye Park in Instanbul

Istanbul, Turkey

Istanbul’s position on an ancient trade route between East and West means, that its inhabitants are merchants and shoppers to their core. Istanbul’s preferred address for high-end labels and old-school couture, Nişantaşı, is where you come when you want fabulous designer buys.

Stylish designer and concept shops are located on Serdar-i Ekrem street. Kanyon’s open-air Guggenheim-esque design, sets it above the typical shopping center. Here you’ll find international favorites like Harvey Nichols, as well as Turkish chains, such as Chakra. And don’t forget the Grand Bazaar, where you will find jewelry, local arts and crafts, and some of the world’s best leather goods. Istanbul is a shopper’s paradise, one the best shopping destinations in Europe.

Check also: Top 5 Places to go Shopping in Istanbul


There is no real official sales period for either season. Winter sales start around mid-December or at the beginning of January, and last for approximately 4 weeks. Summer sales basically start when the temperatures tend to rise between the beginning of June to the first week of July and last for a month.

Lisbon's Colombo shopping mall

Lisbon, Portugal

Lisbon remains Western Europe’s least expensive capital and shopping is a cultural experience. You will experience this at best, when visiting some of the local historic stores, such as the petite Luvaria Ulisses glove shop and Casa das Velas do Loreto for artisan candles. Baixa (downtown) is the place par excellence for shopping.

Avenida da Liberdade is one of the city’s main thoroughfares, with international brand stores. If you are interested in the latest of Portuguese fashion, then head between Chiado and Bairro Alto, among the ruins of the Carmo Convent, to find the latest creations by Ana Salazar and Fátima Lopes. If you prefer concentrated shopping, then visit huge shopping centres like Amoreiras, Columbo and Vasco da Gama, or the alternatives of  Campo Pequeno and Saldanha. Lisbon is one of the most interesting shopping destinations in Europe.

Check also: Top 6 Shopping Sights in Lisbon


Bargain-hunters should note that the winter sales officially start on or around 26 December and their summer equivalents on or around 1 July. The best time to shop in Lisbon is the end of June and the end of December when you can find excellent offers on all goods.

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